Untangling Marketing Attribution Software for Multi-Touch Campaigns
Why “Last Click Wins” Still Haunts Multi-Touch Campaigns There’s always that one stakeholder who swears by last-click attribution because “it’s…
Trying Mind Mapping Apps That Won’t Crash Mid-Brainstorm
Obvious-Great Until You Sync It: Collab Features That Boggle So I was in a brainstorm call, and my coworker dumped…
Mapping Behavior Drift Across Forecasting Platforms
How market trend platforms interpret repeat bounce events If you’ve ever tried to model a trend cycle and noticed your…